To really think about design, you need to learn and think about everything other than it. Design is a vessel: the most important part is what it holds. As makers of things, the work gets better from outside influences, and gives us clarity about the purpose of the work: to inform, to persuade, and to delight. We’ll spend some time ruminating on what it means to delight our audiences, think of different ways to do so through mechanisms like storytelling, and realize that the real benefit of making anything is to nourish lives.
You can’t measure design. Why? Design is for people. People are illogical and emotional.
The opposite of a true statement is a false statement. the opposite of a profound truth may be another profound truth niels bohr
Cynicism isn’t the appropriate answer to profound truths
creative work is about embracing paradox
If you’re doing your job right as a designer, people will make stories about what you make.
Design is about gift-giving.



