If an experience can transcend just functionality and become pleasurable- this is a big win.
I’m realizing more and more the importance of design in my life. My favorite restaurants, coffee shops, cities, websites, are those with such a high level of design they become minimal. All the excess is stripped out
Attractive things make people feel good, which in turn makes them think more creatively. How does that make something easier to use? Simple, by making it easier for people to find solutions to the problems they encounter.
- Donald Norman, a pioneer in usability and human computer interaction, in his book Emotional Design
IE: Attractive things actually work better.
The golden ratio is buit into Twitter’s design.
Another amazing example from the book on Apple’s Emotional Design:
Anyone who owns a Mac is familiar with the status light on the front of Apple laptops and desktops that gently pulses to indicate a sleep state. Apple designers considered the context in which this light would most often be seen—in a dark office, a bedroom, or a living room where the status light is one of the only light sources. The status indicator’s pulse rate is very precise. It mimics the natural breathing rate of a human at rest: twelve to twenty breaths per minute. It works just like a gentle rhythmic pat on a baby’s back. It inspires a mood.
Human beings see themselves mirrored in the world around them all the time. If the mirror they see if beautiful, it reminds them of their own beauty. Apple’s decision to not just use a standard light, but have it pulse in the rhythm of human breath, is an incredible example of human-centered design at work.