Emotional design’s primary goal is to facilitate human-to-human communication. If we’re doing our job well, the computer recedes into the background, and personalities rise to the surface.
Just stared reading Designing for Emotion If an experience can transcend just functionality and become pleasurable- this is a big win. I’m realizing more and more the importance of design in my life. My favorite restaurants, coffee shops, cities, websites, are those with such a high level of design they become minimal. All the excess is stripped out Attractive things make people feel...